公司简介：
XX半导体公司生产高性能IC产品，用于数据传输、远程通讯、PC和军用系统。
工作地点： Shanghai
职位要求： Job Specific Requirements:
1. Degree in Electronics Engineering. MBA is a plus but not a requirement
2. 12 Years+ experience in MCU and/or CPLD and/or Discrete Analog and/or mix signal products
3. Extensive experience and knowledge in China Market
4. Extensive knowledge in System Applications includes consumer, medical, industrial, mobile phone and other market segments.
5. Experience in develop business case for IC product
6. Advance English writing skill. Fluent in spoken English and Mandarin, excellent communication and presentation skills are also required.
职位描述： Job Description:
1. Reports to the China Product Unit director, the CPU Marketing manager functions as the New Product Marketing Manager that leads a team in defining new products that are specially targeted for the China market.
2. Owns the New Product business case definition; define target market, market requirements, research on TAM/SAM, identify alpha customers and ROI for the product.
3. Leads a team of marketing engineers and application engineers in preparing all the collaterals required in rolling out new products.
4. Co-ordinates with other departments including IC design, development tools and software team, outbound marketing team, and others in planning and executing the new product development process.
5. Works with Product Unit Director in defining the product roadmap and product strategy for China.